HUGO BOSS’ system of doing business has become increasingly complex in recent years. Instead of business being dominated by pre-orders, as was previously the case, an increasingly large percentage of sales is being generated either via HUGO BOSS shops or the stock business.
The Company used to show two collections per fiscal year – one in Spring/Summer and one in Fall/Winter – but now it offers its customers four up-to-date fashion collections per year. The number of monthly theme-oriented deliveries has also increased. The share of the pre-order business – the sale of goods ordered in advance to retail partners – decreased to 60% of sales in the last fiscal year.
In contrast, classic HUGO BOSS products in particular can now be delivered to customers from the warehouses with maximum flexibility. In order to continue ensuring planable production conditions in view of this new sales situation, HUGO BOSS does not depend purely on order figures, but also uses information from the sales companies taking into account the actual sell-through rates of the collections in the target planning.